...the right way. There is a right way, and there is a wrong way to do this.

In this article I'm going to show you what is not so right and then I'm going to show you how to make it right.

Right now, I have a very successful post on social media. It's getting about 300 leads a week so that's about 45 leads a day.

Imagine what that would be like if you had 45 leads a day...45 people coming to you, looking to join your team, perhaps, looking to be customers of yours, looking to be clients, whatever it is that you're working on.

Every business needs leads.

Getting a steady stream of leads coming in every day is crucial.

This post that I was telling you about, it's really a catchy post and a lot of people reply to it. There's a lot of reactions and there's a lot of comments and a lot of action on this post.

A person posted his link in the comments...it happens almost every day that I get this.

Somebody coming in, they see a post that's working, getting a lot of attention and they put their link connected to that post.

At first I was frustrated and then I thought..."Well, why don't I just reach out to this person and see what's going on?"

And so I did. "Hey, (so and so) do you want some help with your online business?" His response came back and he said, "Yes, sure."

So I said, "Well, would you like me to send you a free training? I have so much free training on this topic. You can go anywhere on my business page and get a lot of free training."

He said, "Yes." So I sent him the link and he came back and he said, "That's fantastic. How do I chat with you?"

More and more people are struggling with these times and they're turning to social media to run their business.

THE WRONG WAY

More and more people are just slapping their links around on social media.  It's tarnishing the industry. It's not helping them out. It's not helping everybody else out. It's not good. So stop doing it.

If you are someone who just puts your link on everybody else's stuff or whatever you're taught to do, don't do it. It's not good.

It's not your fault though. I understand. You know, I didn't know either when I first started out, I came from zero. I came from nothing.

I started out where you maybe are now, or maybe, you know somebody starting out, who's doing this. Please share this out if you know somebody else that can get value from this.

It's not your fault. I understand. You're enthusiastic about what you're doing, right? You want to spread the word, it's got to get out there. And so you just blatantly go and do it.

Where do you want to be in six months, a year, five years, ten years? Tarnishing your reputation and everybody else that's associated with you is not going to help. 

You may be taught to do these kinds of things and maybe deep down, it doesn't feel very good.  It doesn't feel good to post a link just on some random person's post that you don't even know but yet you're being taught to do that.

Think about this, imagine that you were going to an event or a show like we used to... we all used to go and gather a lot of people in one place.

And there are vendors at this show with vendor tables and they all have vendor tables in their different booths.

Putting your link on somebody else's post is just like going around to each one of those vendors tables and putting a stack your personal business cards on their table, and then walking away.

you're not asking permission. You're just pushing your information on them. How is that going to make them feel? How's that going to make you feel?

Even if you're taught to do these things, listen to yourself and don't do those kinds of things anymore. 

HERE'S THE RIGHT WAY...

#1.  GROW AN AUDIENCE

You need to know how to get people coming to you, attracted to you, to grow your audience so you have influence with those people.

The benefits of growing your audience are huge...you are setting up your business and have people to talk to...that's what all businesses need, leads.

#2.  ENGAGE WITH YOUR AUDIENCE

My example, at the beginning about this person who posted the link, that person was not working on growing any audience in a respectable way, but I decided to engage anyway.

I then decided to turn the situation around and engage with that person. That person was part of my audience.

He may have come to me in a spammy way but instead I turned it around... and I decided to go to a messenger conversation. Now we're chatting and he's looking for help and he's getting the help that he needs.

#3.  PROMOTE TO YOUR AUDIENCE