Social Media For Prospecting – Facebook Profile, Pages, or Groups – Which One?
Have you ever asked yourself…
“Where do I start when building my business using social media...
- …use my personal Facebook profile?
- …start a Facebook ‘fan' page instead?
- …skip those and use a Facebook group?
- …or do I need to use all of them at once?”
If you can relate, then this post is for you!
Let's face it, there are a LOT of opinions on the subject and different leaders use different strategies.
Some folks are wildly successful using pages, while others leverage groups extremely effectively.
It can be confusing and overwhelming...so, I'm going to tell you what's worked for my business, based on my experiences using Facebook.
And I'll also share what I'd do, if I were to start all over again today.
Now, before I provide my “official” recommendation, I'm going to break down the differences between the different methods of using Facebook, and how you would use each one specifically, starting with…
#1. Facebook Personal Profile
Let's talk about the “pros and cons” of utilizing your personal profile for business.
Obviously, when you set up your Facebook account, you start with a profile.
And a lot of people choose to promote and build their businesses on their profile.
Some PROS are…
- It's technically a free strategy
- You can quickly get exposure from people who already know you
- If you already have a large network, it's a great way for you to whip up some buzz around either a new business you're starting, or a challenge you're participating in
- It's an easy way to get people who already know, like, and trust you to raise their hand and reach out and connect with you
- You can also quickly connect with people by private message
Basically, using your personal profile is a great way to get exposure – in the beginning – for free.
Personal profiles are also one of the best ways to build your brand.
Think about it, if you look at a lot of the top earners in this space, they're not talking about their company.
They're sharing their lifestyle!
By that I mean they're sharing what they're doing, what's going on in their life.
They're sharing what their prospects want, which is either time freedom, travel, or going to events.
And they're sending out posts that inspire people.
That's the kind of stuff that you want to put on your personal profile.
Even when you're just starting out, it’s important you post this kind of stuff.
After all, if you want to attract prospects, you need to cultivate an attractive image!
Now for a couple of CONS regarding using your personal profile.
Starting with the big one…
It's not scalable!
Meaning you can't take what you're doing on your profile and add “gas” to it – such as paid advertising.
You also can't walk away.
You're going to have to continue to do everything manually.
Sure, you might be able to automate and schedule your posts.
But that's something you (or someone else) is going to have to consistently maintain.
It's not going to be something that you can just add advertising to and get mass exposure from people who don't already know, like, and trust you.
Here's the one other con when it comes to your personal profile.
Your personal profile is not technically meant for business
So you need to be careful.
Obviously, think about the name of it, it's your Facebook personal profile.
It's supposed to be a profile about you.
Now, if business is important to you, then it's acceptable to share your lifestyle.
However, you must be careful about promoting your business.
It can get some people upset with you and you could risk getting your profile shut down.
You've got to think about this kind of thing.
What I recommend, if I were to start again, is sharing…
- Your entrepreneurial lifestyle
- Networking events you're attending
- Takeaway moments from trainings
I would not recommend promoting big, flashing images of promotions or discounts on products or services, or anything like that.
Use your personal profile to give people to a chance to know you a little bit better.
Next up we've got…
#2. Facebook Fan Pages
Okay, so what would be the reason for having a Facebook “fan” page or business page?
The Pros are that it's…
- Specifically for business
- Meant to have non-personal fans and followers
- Intended for you to engage in transactions and commerce
Now, think about this: the downside of a personal profile is you've got potentially all your friends and family seeing your posts.
And they're not necessarily going to be your top customers and potential teammates, right?
However, with a page, you can create targeted advertising to get the people who would be your best customers and your best teammates to see your offers.
Speaking of which, if you'd like to discover how you can launch your fan page, attract, engage and promote to your followers click here
Another major plus is that…
Facebook page traffic can scale!
So, when you create an ad campaign that's working, you can reinvest whatever profit you got from your ad and put it back into your advertising budget to get even more prospects, leads, and sales.
Your ads will automatically reach the best kind of people to buy your products and see your offers.
Think about it…
Facebook wants you to promote your offers on your page!
That's a powerful thing.
The other thing that's huge is you can have an unlimited number of fans.
Now for a “con”:
To build a foundation brand, you've got to use a long-term approach.
I hear this from a lot of people…
- “Hey, I'm doing Facebook Lives every day. I'm posting every day. I've got between 500–1,000 fans. Yet nobody is reacting to me!”
The mindset has to be that it's going to be a long-term approach.
Your job is to build your audience
Your job is to grow and engage your fan base, give them value, and then promote to them through paid advertising.
Know that it's not going to be something that happens overnight.
A couple of other cons:
- You must “pay to play”
- You've got to do paid advertising to profit from building up your fan base
- There's going to be a learning curve
The powerful thing, though, is that with any learning curve, the more you know, the more you do, the better you get and the more effective and natural it becomes.
Finally, let's explore…
#3. Facebook Groups
Groups are hot right now.
Everyone's talking about, “do I need to start a Facebook group?”
Well, here's my recommendation…
It can't hurt, right?
Don't think of anything as a “do or die” situation.
Everything you do on social media are “enhancements”
I think of every strategy as a method to get more exposure and to connect with more people.
And Facebook groups are amazing for that.
Here's a tip for getting started:
On your personal profile, let people know you're starting a free Facebook group that's going to revolve around providing value.
That's the key—making the experience genuinely valuable.
Pros about Facebook groups:
- They're free
- It’s a great way to interact with people
- You can create a tight-knit relationship with your audience
- Groups are amazing for building a sense of community
One of the things to consider is that you are going to have to be active in your group.
A group is largely dependent upon on how much you're interacting with people, how much value you're providing, and how much you're giving away knowledge, versus posting offers or promotions.
It's the people who over-deliver on value who will create followers that eventually buy anything they offer or promote.
You need to be active daily.
You need to communicate with people daily.
Okay, so returning to our original question:
Should you use a profile, page, or group?
My suggestion is you do all three.
And here's how I would do it:
First, set up a page and start growing your audience.
Then learn about advertising—it's one of the quickest ways you can start seeing results.
And while you're doing that, build your presence on your personal profile too.
Then, let people know that you've launching a free Facebook group where you're going to do regular trainings.
Your group will be an easier, free way to get people and prospects into your ecosystem so they can get to know you.
The neat thing is…
You can post similar things on all three of these spaces
Gradually, as you're continuing to grow and build, you'll notice that your personal profile turns into more of you just sharing your lifestyle.
Your page turns into what it's meant to be for, which is your business.
And then your group is thriving because you're constantly in there all the time, and you're just pouring value on your people.
That's what I recommend!
Now, if you're brand new and not sure where to start…
Know that the only skills you truly need to master are the ability to grow an audience, engage that audience, and deliver relevant offers to that audience.
At first, it can feel daunting.
But there is help on the horizon!
To find out how to develop the skills that you need to grow your audience, engage with your audience and deliver relevant offers to your audience using your Facebook Personal Profile, Fan Page, and Groups, CLICK HERE.